Adamjee Life Wins Brand of the Year Award 2021

11 November 2022

Adamjee Life Assurance Limited, one of the leading life insurance companies in Pakistan, is honored to win the accolade ‘Brands of The Year Awards’ in the category of ‘Emerging Brand of The Year Award’ by The Brands Foundation.

This is a great recognition for Adamjee Life to its recently evolved company philosophy that sets a direction for being a customer centric, financially strong company that is driven by an objective to be the most trusted insurance partner.

This award is also a testament to Adamjee Life’s proven record of creating shared value for the customers and stakeholders. With their sprinted commitment towards excellence, Adamjee Life Assurance has grown to become one of the fastest growing private life insurance companies recognized for its unparalleled services that helped propel the company as an insurer of choice with a strong financial acumen and strength that is endorsed by an Insurer Financial Strength rating of AA+ (Outlook: Stable).

Adamjee Life has been a key market player that is committed to building on to the brand and providing comprehensive accessible and affordable insurance plans to meet the diverse needs of individuals and corporations through different stages of their life.

About Adamjee Life Assurance
Adamjee Life Assurance Co. Ltd. is a subsidiary of one of the largest general insurance companies in Pakistan; Adamjee Insurance Company Ltd. and is backed by Nishat Group, which is one of the leading and most diversified business groups in South East Asia with fixed/current assets of over Rs. 825 billion (US$ 5 billion). The group is ranked as the top business house of Pakistan.

About Brands of the Year Award
‘Brands of the Year Award’ is a distinctive and premier recognition for a brand recognized as a benchmark of service quality and performance in its industry category based on various parameters that define a company’s outstanding performance. Brands Foundation is an independent and non-profit organization that is dedicated to advancing international standards for the benefit of the local industries as well as their consumers. Winners are selected by a panel on the basis of expert analysis, a nationwide consumer survey and qualitative brand research.